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How we work

A lack of time, talent, and technical expertise is preventing sales teams from performing.

In the current market, finding and hiring the right people is not only difficult, it’s expensive too.

A legacy of poor hiring decisions combined with a lack of training and guidance has led to ineffective sales being endemic across our industry. No wonder, then, that motivation in teams is at an all-time low.

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We see the whole picture

With costs rising and availability of experienced professional`s tight, you will require investment in the region of £100,000 to £300,000 to add just one member of staff to your team.  With our team of trusted global advisors across all key energy hubs, you can switch on a retained regional or global sales function at a fraction of the cost.

Our team have been delivering business development strategies for more than 25 years, so we know how to help your business achieve sustainable performance.  At 4C Global, we deliver value, through a combination of our growth accelerator programme and the provision of in-country business growth support.  

We work with your C-suite or sales team to gain a deep understanding of the barriers to improved sales performance and how to overcome them. By combining our local knowledge and insight coupled with our experience in negotiation, risk mitigation and conflict resolution, we help you develop a successful, and sustainable sales focused culture.